The football season attracts a lot of bettors looking for the best NFL or NCAA football odds. As a bookie, you have to offer football betting lines that are competitive and attractive to your players. By doing this, you can attract new players and keep them active in your sportsbook too. Another way to stand out from other sportsbooks and gain customer loyalty is by offering bonuses. In today’s guide, we will explore the 5 best football bonuses to offer in your sportsbook.
Before we talk about the bonuses, you also need to know how you can maximize the cost of giving out bonuses. Remember that you are essentially giving your players free credit and that has monetary value. To ensure that your investment in these bonuses pays off, make sure that you have the terms and conditions for your bonuses set up.
You can do this by requiring a qualifying deposit or wager from each player. For example, you can give your players $5 credit on any NFL game after they place one NFL bet amounting to $10. This type of reward allows you to get instant action from your players. This means that your $5 bonus is not money you just gave away since they placed a wager in your sportsbook to claim it. Your bookie pay per head software can track this for you. You can check out this guide if you do not know what is pay per head software and how it can help you manage your sportsbook.
5 Best Football Bonuses to Offer in Your Sportsbook
Sign-Up Bonus
The sign-up bonus, also known as a welcome bonus, is often the first impression a sportsbook makes on potential players. A generous matched deposit bonus can be a game-changer, with some offering to match a new player’s initial deposit up to 100% or even more. This effectively doubles the bettor’s bankroll right out of the bat, giving them more opportunities to explore the platform and place wagers on their favorite football matches. Of course, if you are running a small operation, you can set a limit to how much credit you will give, or set a specific amount for the bonus credit.
Risk-Free Bets
Risk-free bets are another popular bonus type that can set a sportsbook apart. These offers allow players to place a wager on a football match with the assurance that if their bet loses, they’ll receive a refund in the form of site credit or a free bet. This type of bonus is particularly attractive during high-profile events like the Super Bowl, where casual bettors may be more inclined to participate.
Parlay Insurance
This is a bonus that caters specifically to those who enjoy combining multiple bets for potentially higher payouts. This type of offer provides a safety net for bettors by refunding their stake (usually as a free bet) if just one selection in their parlay loses. This can be especially appealing for football bettors who like to predict outcomes across multiple matches or leagues. You can always verify your players’ parlay activities with the software that your Pay Per Head Bookie service provides. This allows you to instantly verify which players will qualify for this promo.
Enhanced odds
These promotions are time-limited offers that boost the potential payout for specific football matches or markets. By offering inflated odds on popular events or teams, sportsbooks can create excitement and drive betting activity. These promotions are often used to attract attention to marquee matchups or to encourage betting on less popular markets.
Refer-a-friend bonuses
This bonus uses the power of word-of-mouth marketing by rewarding existing players for bringing new players to the platform. Both the referrer and the new sign-up typically receive a bonus, creating a win-win situation that expands the sportsbook’s user base. You can tailor a referral bonus to football, by offering something like “Get a Friend to Bet on the NFL, and We’ll Pay for YOUR next NFL Bet”. Of course, do not forget to set the terms and amount limits for any bonus.
How to Offer the Best Football Bonuses
Using the best bookie software will help you keep track of each player’s activity. From there, you can track who among them is placing bets on the NFL and NCAA. You can also use the software to look at their betting behavior. This will help you tailor-make your bonuses.
This is important because any bonus you offer might not be attractive to your players. For example, you could push for parlay bonuses- but your player only likes betting on straight bets. Or, you could be offering bonuses if they place a $50 minimum single bet, only to find out that this player usually places $20-$30 bets. In this case, you will need to adjust the bonus amount to get as many players to qualify.
If you want to find out what kind of bookie software can help you with this, check out these sportsbook pay per head reviews. They cover bookie software services that are not only effective but affordable, too. With a good pay per head software, you can easily reward your players for betting on football. And you can do this while raking in a good profit margin.
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