When you are learning how to start a bookie business, knowing what your players love betting on will help you in customizing your players’ sports betting experience. While more savvy bettors will be looking more at the numbers and odds, a lot of bettors will be more likely to wager on teams that they like. Whether you are running sportsbooks in Canada or in the United Kingdom, your players will want to wager on different sports, so you have to keep track of it all.
This is true for the FIFA World Cup, which is seeing a lot of action from around the world. Many pay per head services providers are seeing a good increase of soccer wagers as fans from all around the world place bets on their home teams, or on teams they want to win. Canada is one such country whose betting market has gone crazy of World Cup betting. It is, after all, the first time that Canada will be joining the World Cup since 1986.
Sportsbooks in Canada and the World Cup
Some sportsbooks are seeing 99% of wagers favoring Canada advancing beyond the group stage, with around 82% wagering on the team winning Group F. But if you look at sports handicapping sites, Canada is far from the favorites. For instance, Belgium’s odds to win is around +1600 to +2000, while Canada is at +15000, and even higher.
Even individual matches show Canada as the underdog. So if sports bettors turn out to be right, then they can get a huge payday, and sportsbooks could lose a lot on this. For instance, if Canada is to win the World Cup, sportsbooks could end up paying out three times as much as the famous Tiger Woods 2019 Win at the Masters, as well as the Toronto Raptors’ 2019 NBA Championship.
